Amviro helps brands make connections wherever their customers are – and wherever we’re going..
Building an app for your brand isn’t about filling a missing channel. It’s about giving your customers a richer experience that puts their needs and motivations first.
Mobile technology has taken over the world, and it’s not done growing. Tablets and phones have become some of the most critical channels for brands to engage with their customers.
That doesn’t mean that an app is right for everyone. Mobile web design has come a long way, and websites offer versatility that apps can’t always match. Also, new mobile apps can be hard to discover, which means you need to be prepared to market an app robustly.
But if your app has a valuable job to do and the right support behind it, it can be an incredibly powerful tool for your brand. It might even achieve the holy grail – daily use and engagement by your target audience.
As with any design work we do, at BFM we take a human-centric approach to app design that involves getting to know your users in depth. An app is a tool, and we spend a lot of time designing not just the look and feel, but the cues and interactions that inform and guide users.
But that doesn’t mean we can’t also have fun – we also spend time thinking about the little touches that will surprise and delight people, creating moments that express your brand’s personality and keep your app fresh and interesting to use.